Principal & Lead Product Designer

Enterprise UX  ·  AI Platforms  ·  Design Leadership  ·  0→1

$9MCost Savings
30%Faster Decisions
500K+Users Served
10+Years UX
2022–2026
Directed Tasking Platform
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$9M Cost Savings driven by consolidating 14+ fragmented systems into one platform
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585,000 Hours Recovered annually through improved task clarity & automation
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500K+ Associates served across thousands of store locations nationwide
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$2.4M L&M Expense Eliminated by replacing the legacy WIRE system entirely
0→1 Platform Mobile + Desktop AI Chatbot Store Ops
2025–2026
AI Executive Dashboard
⚡
30% Faster Decisions executive time-to-decision dropped from 14 min → 9.8 min
🔒
54% → 81% Trust Score data trust restored with AI governance & transparency layer
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−40% Support Requests navigation support tickets dropped post-launch
🤖
AI Insight Engine surfaces anomalies & plain-language summaries before Monday briefings
C-Suite SaaS AI UX Data Viz Power Apps
Lowe's◆ AT&T◆ Zoom◆ Xcel Energy◆ Enterprise SaaS◆ AI Platforms◆ Design Systems◆ Lowe's◆ AT&T◆ Zoom◆ Xcel Energy◆ Enterprise SaaS◆ AI Platforms◆ Design Systems◆
Selected Work

Enterprise products at real scale

End-to-end case studies
with measured outcomes
⚡ Xcel Energy — Executive Dashboard LIVE
AI Insight · Monday Briefing
Generation Availability ↓ 2.1% vs last week. O&M Cost ($117M) is 🔴 Red. 8 of 13 targets on track.
Customer Experience Index814 Green
Generation Availability63% Red
O&M Cost Management$117M Red
Electric System Reliability98.5% Yellow
◆ Sole designer · C-suite stakeholders · AI integration
Xcel Energy · 2025–2026
AI Executive Dashboard
Rebuilt a 100+ screen C-suite analytics platform from scratch. Raised executive data trust from 54% → 81% and reduced decision time by 30% with an AI briefing layer.
Enterprise SaaSData VizAI UXPower Apps
30%Faster decisions
81%Data trust score
−40%Support requests
Behance Portfolio →
Directed Tasking · Today
📦
Restock Aisle 7 — Plumbing
Routine · Due 2:00 PM
Active
🔧
Install Bay 3 Project
Project · 4 subtasks
In Progress
🤖
AI: Where is SKU 84720?
Chatbot query answered
Done
◆ Mentored 2 designers · VP-level alignment
Lowe's · 2022–2026
Directed Tasking Platform
Consolidated 14+ systems into one role-aware platform for 300K+ associates. Built the design system foundation from nothing.
0→1Mobile + DesktopAI ChatbotDesign System
$9MCost savings
585KHours/yr recovered
View on Behance →
◆ Component library adopted platform-wide
AT&T · 2021–2022
Order Management Redesign
Simplified telecom purchase flows for millions. Scalable UI components adopted by 6+ designers platform-wide.
TelecomTransaction UXDesign System
View on Behance →
◆ Heuristic rubric adopted as team standard
Zoom · 2021
B2B Account Experience
Elevated B2B account management consistency via heuristic evaluation — process became a repeatable team standard.
B2B SaaSHeuristic Eval
View on Behance →
By The Numbers

Design that moves the needle

$9MCost savingsLowe's · Directed Tasking
585KHours recovered / yearLowe's · Store Operations
54→81%Executive data trustXcel Energy · C-Suite Dashboard
30%Faster executive decisions14 min → 9.8 min · Xcel Energy
People & Influence

Leading design beyond the screen

◈
Mentoring Designers
2 junior designers at Lowe's · Design review rituals · PR-style critique culture
◉
Executive Alignment
C-suite & VP stakeholders · 4-BU consensus at Xcel · Roadmap prioritization
◐
Cross-Functional Leadership
Weekly design reviews · Dev trust through documentation · Active QA
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Process Evangelism
Task framework used by 3 squads · Heuristic rubric standard at Zoom
◎
Ambiguity Navigation
0→1 at Lowe's · Live system redesign at Xcel with no design org
◑
Design Systems Governance
Component standards + guidelines · Design debt prevention
How I Work

Built for enterprise complexity

01 · Discover
Understand the system
Stakeholder interviews, contextual inquiry, analytics review, and executive shadowing before any design begins.
02 · Define
Find the real problem
Problem framing, user archetypes, IA mapping, and alignment workshops across design, product, and engineering.
03 · Design
Test before committing
Lo-fi to high-fidelity with design reviews baked in. Prototype testing with real users and design system extension.
04 · Deliver
Stay through launch
Dev-ready docs, QA review, impact measurement, and decision logs for every designer who inherits the system.
Testimonials

From people I've worked with

★★★★★
Now I can walk into a Monday briefing and know in under 5 minutes exactly what needs my attention.
VP, Operations
Xcel Energy · Post-launch survey
★★★★★
The trend arrows changed how I think about these numbers — I can see the story, not just the score.
Director, Energy Operations
Xcel Energy · Post-launch survey
★★★★★
This is the first version of this tool I actually trust.
Executive Leader
Xcel Energy · Post-launch survey
About

10+ years turning complexity into clarity

I'm a Principal & Lead Product Designer with 10+ years in enterprise SaaS, retail, and energy. I define problems, shape product direction, and build design cultures that outlast any single project.

Currently at Xcel Energy designing a C-suite AI platform. Previously at Lowe's where my work drove $9M in savings. When I leave a project, the team runs better than before I arrived.

Skills
UX Strategy
Enterprise SaaS
Design Systems
AI-Powered UX
Team Leadership
Data Visualization
FigmaPower AppsFigJamMazeMiroJiraConfluenceZeplin
Experience
2025–2026
Xcel Energy
Principal Designer · AI Executive Dashboard
2022–2026
Lowe's
Lead Designer · Store Tasking Platform
2021–2022
AT&T
Senior UX · Order Management
2021
Zoom
UX Designer · B2B Account Experience
Currently seeking
Lead or Principal Product Designer
Enterprise SaaS · AI Platforms · Data Products
Remote or hybrid · California, USA
Open to new opportunities

Let's build something
that matters

Lead & Principal roles in enterprise SaaS, AI platforms, or complex data products. Remote or hybrid. California, USA.

Download Résumé →
Emailcmalunavat@gmail.com
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Phone+1 (949) 433-7124
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LinkedInlinkedin.com/in/seema-lunavat-b415521b
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Behancebehance.net/seemalunavat
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